Aquent, a global professional services firm, has launched an interim marketing services initiative, called Interim Marketing Professionals, to better serve the burgeoning needs of marketing. This latest strategy is designed to address the challenges brought on by fluxuating business conditions. The new site hopes to illustrate the value of interim marketing professionals, formerly referred to as temps, and how these interim marketers can provide expertise in many areas of marketing — from brand management to online strategies — in a manner that is quick, efficient, and cost-effective for companies.
