Aquent today announced the launch of a new Web site, The Business of Touch, designed to help business professionals create good first impressions with people from other cultures. The site demonstrates, through animated characters, the proper etiquette for successful greetings in nine languages and fifteen countries, including the United States – which is good since we Americans don’t even know how to properly greet.
And no, “Hey, Dude” isn’t quite right.
With a tongue-in-cheek style, the humorous animation, by internationally recognized American illustrator and graphic designer Paul Davis, Business of Touch gives site visitors practical tutorials on the very serious business of how to greet and take leave of associates from other cultures. Behaviors such as eye contact, when a kiss is appropriate, whether or not to offer a handshake to women, general body language, and personal space distances are several of the topics covered for each country. The site was created by Heller Communications.
