Applebee’s Employs Flair Bartending Champion to Tout Spirited Cuisine

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In an effort to illustrate just how much flair goes into the creation of its new Spirited Cuisine dishes that are made with whiskey, wine and beer, Applebee’s hooked up with 19 time flair bartending championChristian Delpech.

In the ad, created by Crispin Porter + Bogusky, Delpech performs all manner of acrobatic cooking wizardry flipping bottles, utensils and ingredients while a voiceover reminds us it’s really cooking skills rather than bartender flair that goes into making Applebee’s dishes delicious.

YouTube video

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Steve Hall

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