Apple Touts New MacBook Pro With Simplistic Ad

Steve Hall

Jun. 13, 2012
1 min read

Hmm. It would seem when a brand has a product as the seemingly amazing new MacBook Pro and a rabid brand following, there’s isn’t much that really needs to be uttered in an ad for said product.

In a TBWAMedia Arts Lab-created commercial for the new MacBook Pro with Retina DIsplay, Peter Coyote intones, “The radical new MacBook Pro with retina display. Innovation in every dimension.”

And that’s really all there is to say about that.

Steve Hall

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Steve Hall

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TRENDING AROUND THE WEB

I grew up being told I was “too American” by my family and “too Vietnamese” by everyone else — and I spent thirty years in the space between those two sentences not fully belonging to either world

Global English Editing

I’m 73 and the best thing I ever did for my relationship with my adult children was stop giving them advice

Global English Editing

Psychology says people who can’t stick to habits aren’t lazy or undisciplined — they’re trying to force routines onto a nervous system that was never taught to regulate itself, and every failed attempt reinforces a story about themselves that started in childhood

Global English Editing

I moved to a small village in Tuscany after my retirement and spent the first three months thinking I was on vacation, until I realized I was actually grieving a life I never had the courage to live

Global English Editing

I stopped sharing good news with my oldest friend because every time something went well for me, she’d go quiet for two weeks. I finally understood that her love for me had a ceiling, and it was set exactly at her own level of happiness.

Global English Editing

Psychology says people who can eat alone in a restaurant without their phone have reached a level of self-assurance that fewer than 15% of adults ever develop

Global English Editing