Apple Skews Older than Ads Let On

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A recent study says that, contrary to the youth-savvy appearance of Apple ads, over 46% of Apple’s user base is 55 and older. The 18-24 crowd actually shoot for Gateways, which makes more sense considering the average college student budget doesn’t factor in a whopping $1500 laptop. Even if they do froth at the mouth for them.

In terms of mobility Apple still whoops everybody’s ass. Purchase-wise they just may skew more toward the stodgy suited guy and less toward the cute crooked haircut guy in their sweet hand-holding ads. – Contributed by Angela Natividad

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Steve Hall

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