Appetite for Destruction’ ads play on 9/11 Turf

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At the corner of Rector and Washington in New York, Giovanni’s Atrium has begun a storefront campaign that’s generating more attention than restaurant windows usually get. Showcasing “The happiest Happy Hour south of ground zero,” its posted menu includes lines like “Hot and Cold Antipasto Table to tantalize your appetite” … “for destruction?” quips Gawker.

Hey, marketing’s competitive in the Big Apple. They definitely got our attention. It’s advertising in bad taste, but we can’t help but ask ourselves if it’s actually bad advertising. – Contributed by Angela Natividad

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Steve Hall

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