When a screen shot and a video of a waitress with huge boobs bulging out of her top (yea, yea, yea…you’re sick of boobs but as we’ve always said…we don’t make this stuff, we just write about it) arrives in the inbox along with some cryptically teasing copy, interest peaks (not that kind of peak, sicko). So here’s what was sent:
“What’s this? Too early to say. 25 days too early. But, just between us, know one thing: we will be to the men’s category what The Daily Show is to news coverage — an irreverent corrective. What Men Need To Know. Yes. And men need to know that tired shtick like “how to tie a bow tie” is beside the point. In fact, who cares? We will take an iconoclastic stance on every men’s lifestyle topic, and defend it vigorously, no matter how indefensible. So that’s what this is about. More or less. Enjoy the video! We’ll be in touch.”
Well good. Do be in touch. It’d be awful not to know the life-altering sort of stuff men need to know.
