This is one of those commercials which shows such promise. The way the music begins. The way the first scene sets itself. The feeling it creates as you first experience it. All things seem to point toward a thing of beauty.
And then…all we see is a bunch of letters floating up into the sky, the music repeat itself over and over and over again. And the camera hand on the same scene for an excruciatingly long time. Until the scene fades to black with no closing information.
And the whole thing’s a promo for a “viral” company anyway so we really needn’t work ourselves up over it like it’s some sort of Super Bowl wannabe.
