In a direct to consumer campaign for drug treatment protocol Prometa (how whacked is that? take drugs to get off drugs) the late Chris Farley’s face will be seen on billboards and online. The headline is, “It Wasn’t All His Fault.” Farley’s brother Tom approved the former ‘SNL’ star’s appearance in the campaign after having become familiar with Prometa last year. Print and TV will folow later this year. View the billboard here.
