Leave it to the Brady Bunch to become the “new cool” in Old Navy’s new campaign:
“The Rugby Bunch” is the story of a lovely lady (Fairchild), a man and six kids, who dance around in a very Brandy house and replicate images from the classic TV show’s opening scenes, including a march-and-pose on the steps and the legendary tic-tac-toe box featuring close-ups of Fairchild and her co-actors. The ad, which promotes Old Navy’s Rugby shirt collection for men, women and kids, broke nationally late last week on network and cable, per parent San Francisco-based Gap’s in-house creative unit with ad agency Modernista, Boston.
