Eric over at Ideas on Ideas wrote a detailed post about how Microsoft could reposition itself to appear less stodgy and scary for the consumers of tomorrow — er, today. (Or yesterday?)
A few key points include positioning around power, cutting the crap and embracing the consumer, which are everyday proverbs we should all know by heart at this point.
The piece also includes some notes for Steve Ballmer.
Here’s our advice: stop scaring us, Ballmer! This is the kind of crap that lost Howard Dean his bid for president.
Also, maybe Microsoft could learn a little about loosening up by examining its fan spoofs.
