This dalmation standing at graceful attention poses with a price tag – like a handbag or fancy gloves – because 80 percent of people who become pet parents do it on a whim, according to the Foundation for the Adoption, Patronage and Defense of Animals.
Thus armed, Contrapunto Barcelona created a set of fashion spreads that included well-matched pups to air both the vacuity of such life-changing impulses and the seriousness of consequent pet abandonment cases. The awareness ads were then run in fashion magazines for the most devastating effect.
A clever way to make a point. It could probably be used for, you know, other types of irresponsible impulses.
