Animal Rights Group Launched Horse Meat Campaign

  • 1 min read

To protest the legality human horse meat consumption in Ohio, local horse rescue group Second Chance Horse Rescue launched an ad campaign promoting a ficticious restaurant chain called Red Derby Burger, to illustrate what life might be like if horse slaughter for human consumption proliferated. With the headline, “The Biggest Damn Burger America’s Ever Laid Eyes On,” the ad ran several times in local media prior to the truth being revealed both in print and on the spoof website.

Second Chance claims 150,000 horses are slaughtered each tear for human consumption. Barefoot Advertising created the campaign.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Strange

Dad Uses Hot Daughter to Sell Car on eBay
Industry Events

Internet Week Summarized Infographic-Style
Industry Events

Charlotte Gets Social With SocialFresh
Opinion

Why Advertising Will Never Portray Reality
Cause

iPad Drinkspirated, Games Socialized, Honda Gets Naughty
Celebrity

Streakers Pimp Briefs, Politician Gets Clean, Naomi Campbell Sexes Up

Load more

TRENDING AROUND THE WEB

In a clinical trial, patients with IBS were handed a pill bottle labeled plainly as placebo pills with no active medication and told exactly that before they started, and their symptoms still improved significantly more than patients who received no pill at all

In a clinical trial, patients with IBS were handed a pill bottle labeled plainly as placebo pills with no active medication and told exactly that before they started, and their symptoms still improved significantly more than patients who received no pill at all

Global English Editing
Adults without close friends may not be avoiding people because they dislike connection; they may simply have learned early that saying a need out loud didn’t get it met, and it’s easier now not to say it

Adults without close friends may not be avoiding people because they dislike connection; they may simply have learned early that saying a need out loud didn’t get it met, and it’s easier now not to say it

Global English Editing
9 signs a parent-child relationship has successfully evolved into an adult friendship

9 signs a parent-child relationship has successfully evolved into an adult friendship

Hack Spirit
A study that tracked more than 5,000 people for nearly two decades found that loneliness spreads from person to person almost like a cold, reaching not just friends but friends’ friends’ friends, three degrees away from anyone they’ve actually met

A study that tracked more than 5,000 people for nearly two decades found that loneliness spreads from person to person almost like a cold, reaching not just friends but friends’ friends’ friends, three degrees away from anyone they’ve actually met

Global English Editing
Parents who respect their adult children’s partners tend to understand these 8 things

Parents who respect their adult children’s partners tend to understand these 8 things

Hack Spirit
8 quiet signs you’ve stopped living for other people and started living for yourself

8 quiet signs you’ve stopped living for other people and started living for yourself

Hack Spirit
Load more