Um…wow? We really don’t know how to react after viewing this Michael Maxxis-directed spot for GlaxoSmithKline’s Cervarix entitled tatoo Punch which calls attention to a cervical cancer vaccine. Let’s break it down.
Up to four to five women…every six hours a woman is diagnosed…everyday one off us dies…
All in slow motion
Cut to really pissed off woman.
Cue Apple’s 1984 commercial
Show tough ass broad punch a hole through a glass wall.
Breathe sigh of relief you didn’t create this commercial.
For his part, Maxxis comments, “We are dealing with a product that will save lives. Nothing is more important, therefore we must deliver the message with fire, poignancy, and impact. I want the viewer to get goose-bumps and tingles this spot must overwhelm everyone in the audience with hard emotion. The overall tone is both serious and heavy, but also inspiring and uplifting. We want to empower women and motivate them to live healthy, productive, and meaningful lives. As much as this spot will make a woman want to get the vaccine, it will empower her to be strong and optimistic.”
Cervarix – “Tattoo Punch” from Brown Entertainment on Vimeo.
