What with awards season upon us, some useful information comes to us from Andy Berlin and Tony Davidson after having judged the Andys in Florence. For the help of future award entrants, they compiled a list of categories which he hopes your entries will avoid such as the “gag with the product you don’t remember stuck on the end” or the “Let’s come back to a not so funny joke after the pack shot” which they lovingly refers to as “the reach around.” Take heed fellow creatives. Do not let your hard work become an excuse for the creation of a another category.
