Andy Soothes Edgy CMOs with Deceptively Straight Face

Steve Hall

Jan. 21, 2008
1 min read

Andy Berndt, once of Ogilvy and now of Google, got up in front of a bunch of marketers last week and said, “Google is not starting an ad agency.”

MarketingVox (i.e. me in less knee-slapping form) compares this statement to that made by Google’s Alan Eustace pre-Android. You know the one: “We’re not doing a mobile phone.”

Google may not be starting an ad agency, but you don’t have to start an ad agency to make life hard for ad agencies. (And hey, maybe that’s just what you slackers deserve.)

One more time: “Google is not starting an ad agency.” Think about everything that sentence leaves out.

Show of hands if you believe Andy.

Steve Hall

TRENDING AROUND THE WEB

Psychology says the happiest older couples aren’t the ones who “still have the spark,” they’re the ones who stopped performing romance and replaced it with something harder to name — a mutual willingness to be seen at their worst without either person reaching for the exit

Global English Editing

Psychology says people who are genuinely good listeners aren’t just being polite — they possess a rare form of emotional intelligence that most people mistake for passivity but is actually the opposite

Global English Editing

I’m 37 and I just realized that every major decision I’ve made in my adult life was designed to avoid disappointing people who stopped thinking about me the moment I left the room – and that’s a lesson most people learn too late to rebuild

Global English Editing

Psychologists say the clearest sign someone is unhappier than they realize isn’t sadness — it’s when they stop being able to feel joy in things that used to light them up, but they keep going through the motions anyway

Global English Editing

The saddest sentence in the English language isn’t “I’m alone” — it’s “I’m used to it” spoken by someone over 65 with a full photo album, a family that calls on holidays, and a Sunday routine that looks from the outside like contentment but from the inside feels like a life that has been carefully organized around the assumption that no one is coming

Global English Editing

Psychology says people who educated themselves through curiosity instead of classrooms solve problems in a fundamentally different way that formal education can’t replicate

Global English Editing

Andy Soothes Edgy CMOs with Deceptively Straight Face

Steve Hall

RECENT ARTICLES

Lazy people who become highly disciplined often practice these 10 simple habits

People who light up every room they walk into usually display these 8 subtle behaviors

10 little things to start doing now to get ahead of everyone else in 5 years

People who are naturally quiet but highly observant usually display these 8 subtle behaviors

If a man feels proud to have you in his life, he’ll usually display these 9 behaviors

Dad Uses Hot Daughter to Sell Car on eBay

TRENDING AROUND THE WEB

Psychology says the happiest older couples aren’t the ones who “still have the spark,” they’re the ones who stopped performing romance and replaced it with something harder to name — a mutual willingness to be seen at their worst without either person reaching for the exit

Global English Editing

Psychology says people who are genuinely good listeners aren’t just being polite — they possess a rare form of emotional intelligence that most people mistake for passivity but is actually the opposite

Global English Editing

I’m 37 and I just realized that every major decision I’ve made in my adult life was designed to avoid disappointing people who stopped thinking about me the moment I left the room – and that’s a lesson most people learn too late to rebuild

Global English Editing

Psychologists say the clearest sign someone is unhappier than they realize isn’t sadness — it’s when they stop being able to feel joy in things that used to light them up, but they keep going through the motions anyway

Global English Editing

Global English Editing

Psychology says people who educated themselves through curiosity instead of classrooms solve problems in a fundamentally different way that formal education can’t replicate

Global English Editing