Two witty new New York Lottery spots from DDB NY continue the brand’s “Yea, that kind of rich” theme. In one spot, we see a guy spouting off brilliant humor. Thing is, it’s not his own humor. He’s rich enough to afford Andy Richter and a room full of writers to feed him jokes through a microphone.
In another spot, one rich friend pulls a very elaborate prank on a friend. He leads his friend to believe the city is under attack by aliens…all just to get a picture of his horrified friend.
Yea, that kind of rich.
