If after a panoply of awards shows you are still not sure which ads were best, below are the agencies, clients and campaigns that received a Gold or above in Clio‘s Television/Cinema/Digital, Interactive, Technique and Radio categories.
For TV/Cinema/Digital:
– BBDO, New York, telecommunications, “Butcher” for AT&T
– BBDO, New York, product/service campaign, “2 Day Rule”/”Butcher”/Vegas” for AT&T
– DDB Amsterdam, Amstelveen, automotive, “Keep It Clean” for Volkswagen Touareg
– Fallon, London, confections/snacks, “Gorilla” for Cadbury’s Dairy Milk
– Fallon, London, home entertainment, “Play-Doh” for Sony BRAVIA
– JWT, Barcelona, The Syndicate, Santa Monica and RSA Films, New York, beverages/alcoholic, “The Key to Reserva” for Freixenet
– la comunidad and Martinez, both Buenos Aires, entertainment, “Clarence” for BAFICI Buenos Aires International Independent Film Festival
– Leo Burnett, Kuala Lumpur, public service, “Tan Hong Ming” for Petronas
– Leo Burnett, Chicago, foods, “Construction Worker” for Kellogg’s All-Bran
– Nordpol + Hamburg Agenfur für Kommunikation, Hamburg, utilities, “Power of Wind” for Wind Energy – Investments in Wind Energy
– T.A.G. SF and McCann SF, both San Francisco, product/service campaign, “Ammo”/”Enemy Weapon”/”Hunted” for Microsoft Xbox – Halo 3
– T.A.G. SF and McCann SF, both San Francisco, home entertainment, “Diorama” for Microsoft Xbox – Halo 3
– TBWAChiatDay, New York, confections/snacks, “Touch” for Skittles
– Saatchi & Saatchi, New York, toiletries, “Interview” for Tide-to-Go Stainpen
– Universidad Ramon Llull, Barcelona, student, “Snap” for Iberia
For Technique:
– Gold Clio winners in their respective categories:
– Abbott Mead Vickers BBDO, London, cinematography, “Tipping Point” for Diageo – Draught Guinness
– Exit Films, Melbourne, cinematography, “Henri” for Herringbone
– Gorgeous, London, Animation, “Play-Doh” for Sony BRAVIA
– Soundtree Music, Ltd., London, music-original, “Music Pieces” for Sony Walkman
– WIZZ, Clichy, cinematography, “A Journey” for Louis Vuitton
For Interactive:
– BBDO New York, New York, and Big Spaceship, New York, consumer-targeted site, “HBO Voyeur” for HBO
– Goodby, Silverstein & Partners, San Francisco, Animation, “Get the Glass Online Game-Site” for California Fluid Milk Processors Advisory Board
– Less Rain, Tokyo, online games, “Red Bull Flugtag Flight Lab” for Red Bull
– Projector, Inc., Tokyo, viral, “UNIQLOCK” for UNIQLO (also a Grand Clio winner)
– 777interactive, Tokyo, innovative use of technology, “Color Tokyo! Live Color Wall Projection” for Sony BRAVIA
For Radio:
– DDB Chicago, Chicago, beverages/alcoholic, “Mr. SUV Super Stretch Limo Maker” for Anheuser Busch
– DDB Canada, Toronto, Toronto, personal items, “Gardening Tips” for Philips Canada
– TBWAChiatDay, New York, product/service campaign, “Broken Heart”/”Lullaby”/”Prison Guard” for Combos (also a Grand Clio winner)
– TBWAChiatDay, New York, confections/snacks, “Prison Guard” for Combos
Advertiser of the Year went to Microsoft for Halo 3, which won 8 Clios total.
“99p” campaign for McDonalds, which aired in 2000 and was created by Leo Burnett, London, joined the Clio Awards Hall of Fame.
Grand Clios went to:
– T.A.G. and McCann SF for Microsoft Xbox Halo 3 in TV/Cinema/Digital
– TBWAChiatDay New York for Combos in Radio
– Projector, Inc., Tokyo, for UNIQLO in Interactive
BBDO New York was named Agency of the Year and BBDO Worldwide named Network of the Year, a triumph for the BBDO name.
Production Company of the Year went to MJZ.
