Yahoo’s chief solutions officer (OK, have we gone crazy yet with these CxO titles) spoke to the audience about the Internet as a supporting medium to others and the importance of dayparting.
Dayparting Can Boost Ad Campaigns
He said an advertiser like Budweiser might do a good job of reaching consumers at home with TV and print; on the road with radio; and at play with outdoor advertising. However, when it comes to work hours, taking up a large chunk of the day, the advertiser is mostly absent.
More on this from a previous post.
