And 1 Uses Mississippi Fam Bam to Debut Monta Ellis

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To endear a “rising star” to the hearts of jaded Warriors fans, 72andSunny, LA gives us “Who is Monta Ellis?” for And 1.

Picture a grip of :30 and :15 second home videos of people unpacking your every childhood accomplishment. That’s what this campaign is for Ellis, the point and shooting guard of our home basketball team. The effort shines brightest when Ellis himself ruminates over his childhood tennis trophy and calls himself cold vicious.

Watch Quickness here. It’s loaded with speculation among family and friends about where the kid got his slick from. You can almost feel that Mississippi heat. And while we still don’t know too much about Ellis, we have a clearer understanding of David Banner‘s patriotism.

Picture of Steve Hall

Steve Hall

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