ANA to Open Annual Conference to Marketing Bloggers
The Association of National Advertisers, the industry trade association that represents 340 companies with 8,000 brands that collectively spend over $100 billion in marketing communications and advertising, will issue media credentials to established marketing bloggers for its upcoming annual conferences.
The first conference the ANA is inviting bloggers to is the Marketing Accountability Forum on Jyly 19 in New York. The big event is the ANA Annual Conference, which takes place October 7 10, 2004 at the Ritz-Carlton Naples, in Naples, Florida, and is the industrys marquee event. It focuses on the big advertising issues, including building brands, accountability and ROI, and marketing innovation. Terry Semel, CEO, Yahoo and McDonald’s CMO Larry Light will keynote the ANA Annual Conference. Ron Insana, of CNBC’s Street Signs, will join as host. Other speakers include Michael Winkler, chief marketing officer, Hewlett-Packard; John Costello, executive vice president, merchandising and marketing, Home Depot; and Kevin Roberts, CEO Worldwide, Saatchi & Saatchi.
Bloggers interested in securing credentials should contact Steve Rubel at srubel@cooperkatz.com. Webloggers are required to cover their own travel expenses for the conference and will receive credentials based on a qualitative assessment of their audience and topic relevance. For more information on the conference, visit www.ana.net.
