Today the Association of National Advertisers announced the winners of the 2013 Multicultural Excellence Awards. The Awards recognize ANA member companies and other marketers who produced outstanding multicultural advertising campaigns between June 2012 and June 2013.
The 2013 grand prize winner in each category will be announced at a ceremony during the ANA’s 15th Annual Multicultural Marketing & Diversity Conference. The event will take place November 3-5 in Los Angeles, CA at the JW Marriott Los Angeles.
The brand and agency winners in each of the nine categories are:
African-American
Chrysler 300 (Chrysler, LLC), GlobalHue
Miller Lite (MillerCoors), commonground
Walmart, Liquid Soul
Asian
AT&T Mobility, interTrend Communications
Marine Corps Recruiting Command, Uniworld Group
Wells Fargo, DAE Advertising
Digital Media
Lucky Charms (General Mills), Inc., McCann New York
Marine Corps Recruiting Command, Uniworld Group
Tide (Procter & Gamble), Burrell Communications Group
General Market
Jeep OSR (Chrysler, LLC), GlobalHue
Cheerios (General Mills), Inc., Saatchi & Saatchi
Wells Fargo, Acento Advertising, Muse, UM/MRM, DDB
Hispanic
Got Milk (California Milk Processor Board), Grupo Gallegos
Got Milk (California Milk Processor Board), Grupo Gallegos
PAMPERS (Procter & Gamble), Conill Advertising
LGBT
Allstate Insurance Company, Leo Burnett
American Express Company, Grand Central Marketing
Lucky Charms (General Mills), Inc., McCann New York
Print
City Year, Inc., Allen & Gerritsen
Indio Beer (Heineken USA), iNSPIRE!
U.S. Bank, Globalworks
Radio
Tecate (Heineken USA), iNSPIRE!
Obama for America, DOVE Marketing
Significant Results
Lucky Charms (General Mills), Inc., McCann New York
Miller Lite (MillerCoors), commonground
Toyota Avalon (Toyota), Burrell Communications
Sponsored by the ANA Multicultural Marketing & Diversity Committee, the awards were created to help raise awareness and recognition for the outstanding work being done in the areas of African-American, Asian, Hispanic and LGBT advertising. A portion of the proceeds collected will help fund scholarships for high-potential multicultural students who plan to pursue careers in advertising and/or marketing.
