An Advertising Recovery?

Steve Hall

Jan. 16, 2003
1 min read

Is an Ad Industry recovery in sight this year? I think so and so does my partner, Rick Bruner, over at MarketingFix. Here’s what he has to say about it:

Press Release: CMR/TNS Media Intelligence Forecasts Moderate Rise In Overall Ad Spending For 2003…
MediaPost: Rebound Continues

CMR/TNS Media Intelligence (that’s a heck of a brand, eh?) predicts that the Internet advertising market is going to grow by 7.4% in 2003. I’m pleased to see they predict growth. I’d even venture to say we may see low double-digits again in our lifetime, if not this year. I think CMR has always been a bit too old-school in its predictions of ad spending online, which it consistently pegs well below the IAB, which is the benchmark I prefer.

Folks, we’re in for a recovery, I can feel it in my bones. Just consider the following:

Kick-butt 2002 holiday shopping season online (what would that have looked like were the rest of the economy booming)

The IAB just noted the first positive blip in revenue in Q3 2002 in six consecutive quarters

I am talking to loads of companies — publishers, agencies, technology providers — who are all singing the same song: business is booming. In fact, I have to look no farther than my own business, which hasn’t been so busy in two years!

CMR may think growth will be only 7.4%, but you can put me down for at least a baker’s dozen, please.

Link to Story: CMR Predicts Net Ads Up 7.4% in 2003

Steve Hall

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An Advertising Recovery?

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