Amstel Light Campaign Shifts Focus to Taste

Steve Hall

May. 16, 2011
1 min read

Amstel Light has launched a new campaign today which refocuses the brand’s messaging from that of the beer’s Amsterdam heritage to that of the beer’s actual benefits; that it doesn’t taste like a light beer. The campaign, shot by Dutch photographer Maarten de Groot, will include national print and online as well as radio and OOH in Boston.

Steve Hall

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Amstel Light Campaign Shifts Focus to Taste

Steve Hall

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Psychology says the reason some people become more beautiful to be around as they age isn’t charm — it’s that they’ve stopped performing and started just being themselves for the first time in their lives

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