Vaguely Russian kitsch and vaudevillian melodrama infuse this new spot for Amnesty International/Portugal. It’s the usual global atrocities, all in-your-face and extra-extra, but tempered by a comic-book feel. The tagline seals the deal: “EVERYBODY IS AGAINST EVERYBODY BUT SOMEBODY HAS TO BE FOR THEM.”
It’s a big message, delivered in a heightened reality, given appropriate weight without vibing like overbearing charity bullshit. We likes.
By Leo Burnett/Lisbon and Lobo, a Brazilian production co.
