Perhaps in reaction to complaints about their over-sexified imagery in their advertising, American Apparel has decided to opt for something mush less sexy: an image of Woody Allen. Yup, he’s up on billboards in New York and California as well as in online ads.
Not too happy about his image being used without permission, Allen has sued American Apparel for over $10 million in damages. American Apparel’s decision to use Allen’s image seems to make sense though. American Apparel loves to use young girls in their ads and Allen likes to marry them. I’d call that a great use of celebrity in advertising.
