Amar’e Stoudemire Joins LeBron James in Sheets Campaign

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In the continuing saga of Sheets Brand Energy Strips, New York Knicks player Amar’e Stoudemire poses as a Duane Reade store clerk to see if he can pimp some product sales for a day. It’s equally as bad as the initial outing from Lebron James but that doesn’t really matter. fans will love the work anyway and that’s all that matters, right? After all, no one in advertising actually cares about sales do they?

If you think you can do better, the whole thing is a contest. You can upload your commercial to Facebook, see how many likes it gets and see if you make it to the top six, from which James and a panel of judges will choose the winner.

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Steve Hall

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