While we do kinda like the production and FX work Martian Labs and Digital Kitchen did for this last Altoids spot from Leo Burnett, we do seriously have to question what was going on in the minds of the creatives when they thought it’s be cool to show an atomic bomb-like mushroom cloud made from an Atoids package dropped into a sea of chocolate. Is the Altoids Chocolate mushroom cloud the next third world country threat? Curious, indeed. Perhaps it’s just a fitting, insiderish finale to the years of mostly great work Leo Burnett has done for the brand.
