Now here’s an ad with some moxie if that’s the right word. In this ad for Aloha Airlines, we have this couple sitting together accompanied by the copy, “We’ll deal with your luggage. You deal with your baggage.” Whether that sentiment eludes to the husband’s bulging mid-sectional baggage or the personal baggage he burdens his wife with with his apparent smugness, the ad certainly extends well behind the save haven of most ridiculously sachrin airline advertising. The work comes from Hawaiian agency Milici Valenti Ng Pack.
