This holiday season, Alltel reprises last year’s concept — vintage animation — to push the superiority of its My Circle unlimited free calling plan. The ad features the carrier’s Nick Nayloresque mascot Chad, yukking it up with Santa about how some people just don’t get the meaning of Christmas.
And like last year, Alltel’s effort falls in the shadow of Apple, which also pinned the old hero vs. villain dirge to an animated backdrop. Unlike the chill scruffy Mac, however, the guffawing greased-up Chad rings a lot less likable.
Production work by Bent Image Lab, agency Santo.
