AllState Gets Good Hands Dirty with Car Thefts and Swan Dives

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allstate_goodhands.jpg

AllState, best known for its mild-mannered commercials and provocative slogan, “Are you in good hands?” conducts an out-of-character but well-orchestrated PR stunt with the help of Leo Burnett.

In the subsequent ad a man on a mission steals a vehicle and drives it surreally off the top of a Marina City parking garage in Chicago. And just when you’re like “OMGWTFBBQ,” that soothing meme of a tone takes over: “AllState. Are you in good hands?”

Nervous laughter all around.

This print ad, where a Grand Am teeters precariously over the edge of that same parking structure, follows up on the idea.

AllState, typically favouring the soberest of marketing stances, surprised us with this one. It’s a little like God making a joke at our expense. We’re sure they got some good buzz out of the deal and maybe even an account or two since people accidentally drive off narrow parking structures all the time.

Picture of Steve Hall

Steve Hall

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