All Together Now: ‘A Very Big Yes to Industry Growth!’

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Only in Singapore might you find a senior management video this square. Meet the heavy-hitters of Singapore’s Media Development Authority.

With opening scratches that would make DJ Hi-Tek blush like a prude, the personal embarrassment generated by watching it is probably experienced tenfold by its participants — in particular, the one dressed like Superman.

Steve’s terrifically bewildered response: “Is it funny? Is it sad? Is this the new way to promote a country? Is it just the accents? Is it that Asians look just as out of place as white guys that rap?”

Speaking of Smirnoff’s Tea Partay, where my WASPs at?

Picture of Steve Hall

Steve Hall

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