Anything to get people to care about Current TV. Al Gore has hooked up with Cameron Diaz to introduce its “:60 Seconds to Save the Earth” contest which calls for people to submit :15, :30 or :60 PSAs urging people to care about the climate. The winning spots will air on Current TV and on MySpace’s Impact channel. So if you’re feeling green and have the CGM itch, this is your chance to get something on the air as opposed to having it trashed by the client.
