Hip-hip clothier Akademiks has raised the ire of New York’s MTA for slipping sexually suggestive language into a transit campaign. In one ad, a hottie showing bootie is reading a book alongside the headline “Read Books, Get Brain” implying to the unsuspecting that reading makes you smart. Well, little do most know “get brain” means get head – the sexual kind. Needless to say, the MTA is angered by being hoodwinked with hip terminology and has vowed to take down the poster the New York Daily News reports.
The headline was no oversight. It was intentional as explained by Akademiks Ad Designer Anthony Harrison who said, “We knew this. It’s coded language, city slang. Teens know what it means but the general public doesn’t.” It’s now likely the term “get brain” will be retired for yet another inventive method of describing that particular means of relieving sexual tension.
The campaign also appears around the country in Miami, Los Angeles, Detroit, Chicago, San Francisco and Philadelphia. At least until they read the Daily News article.
