Airlines Don’t Understand Width More Important Than Length

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Airlines need to stop deluding us into the fact flying, apart from First Class, is anything other than the nightmarish scenario depicted in the first half of this JetBlue commercial from JWT New York. After showing us the horror of the reclining seat, we are transported to the nirvana of JetBlue’s extra legroom.

While extra legroom may be great, it does nothing to address the problem of getting stuck next to a fat person for a cross country flight. And the person doesn’t even have to be all that fat, if fat at all, to make life miserable for six hours.

As they always tell us in an entirely different arena, it’s the width that matters, not the length. The spot was produced by Blacklist and dirested by againstallodds.

Picture of Steve Hall

Steve Hall

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