Airbnb, courtesy of San Francisco-based Pereira & O’Dell, has launched its first national campaign which will include online, TV, print and cinema. The agency worked with artists to interpret Airbnb listings and represent them as birdhouses. Why birdhouses? Because they are home to birds which travel the world like no other creature and see things from a completely different perspective.
The birdhouses were constructed and then placed in New Orleans Audubon Park’s Tree of Life December 16-22.
Of the campaign, Airbnb CMO Amy Curtis-McIntyre said, “We created these birdhouses inspired by real Airbnb homes and the accompanying film as a metaphor for the hospitality about which our company is built: our hospitality is completely individual and designed by our hosts who know that making people — or birds — feel at home anywhere in the world comes from warmth, intuition and an attention to detail. We love the world’s real travelers and this is an invitation to travel in a new way.”
It would be cool if we could all travel the world like birds do. For now, we have Airbnb. Or, at least, and Airbnb ad campaign.
