London Ad Agency ASABAILEY has rolled out AIR (Advertising In Retail), a network (demo) providing advertisers the ability to place television ads or long-form videos alongside the advertiser’s product listed on a participating online merchant’s website. The AIR network provides marketers the ability to influence sales at the moment of purchase. The premise that influencing consumers at the moment of purchase is, of course, not new.
However, the proliferation of digital media and online buying may make models such as AIR network viable options for marketers interested in getting closer to consumers at the moment of purchase as well as maximizing production dollars spent creating ads.
