To illustrate the lightweight qualities of the new ASICS Blur33 sneaker, San Diego agency VITRO put together a video documenting the creation of a 72 square foot floating shoe. The agency used colored lightweight balls on strings along with a lot of air power to create the floating shoe.
It’s as simple as that, really. Of course, no shoe can actually defy gravity. And this fake one can’t either. It’s being set aloft by air power. Alas, this is advertising and it’s all about making analogies which, of course, makes this ad perfectly fine.
