Oyster.com, a travel site no one’s ever heard of, has just launched its first TV campaign. And it’s done it one a budget which two commercial that are all words and no pictures. Which, as they’d like to point out, is quite different from your traditional destination glamor shot approach to travel advertising.
Hey, we’re a big fan of getting to the point in advertising, There’s far too much distracting crap shoveled into commercial that’s, as the experts claim, supposed to entertain. Well last we knew, advertising was supposed to get people off their asses to buy shit. Not sit on the couch and laugh at talking animals or sock puppets.
The spots were created by Allen Kay the man behind the 1976 Xerox Super Bowl ad and the MTA’s “See Something Say Something” campaign.
