Aids Awareness ‘I Know’ Campaign Launched

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A reader reports “a very interesting guerilla campaign is underway to build public awareness for the current AIDS situation in New York City. The I KNOW campaign is a unique approach to the fight against AIDS targeted at NYC youths through a series of street events, viral components and an irreverent, fact-filled website. As part of the campaign, Lifestyles Condoms is making the largest donation of condoms to NYC in recognition of the AIDS crisis — 100,000 condoms will be distributed throughout participating retailers.”

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Steve Hall

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