Agency.com Makes Life Miserable For Freelance Creatives

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Leo Burnett copywriter George Ellis writes us with a dilemma. “This whole agency.com thing has created a dilemma for creatives seeking attention, I think. In the past, I’ve always been somewhat adept at promoting myself as a copywriter. I’ve used websites, videos, animations and even a satirical newspaper about myself, all with varying degrees of success. But in the wake of this Agency.com backlash, I figured the only way to guard against being labeled irrelevant was to do something entirely stupid and meaningless–trying to prove nothing whatsoever. So I got my camera and my laptop, and put together these videos. Other than my wife (who shot one of the segments for me), I did all the directing, shooting, starring, editing and ‘special effects.’: Hmm. Maybe that Agency.com video isn’t so bad after all.

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Steve Hall

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