Attention ad agencies. Don’t DON’T. DO NOT DO THIS. Do not create a video where you publicly masturbate, backslap and attempt to hipify yourself with viral goodness in front of the industry all in the name of cool factor and winning new business. Watch this video so you’ll never do this to yourselves. Agency.com created a video of themselves pitching the Subway business as the pitch itself and uploaded it to YouTube. Everyone in the industry needs to watch this. Not because it’s good but because it makes ad agency people look dumb and sound really stupid. It’s filled with mindless business blather, self-important ad speak, fist bumps, fashionably un-tucked shirts and way too many utterances of the word “dude.” It’s painful to watch.
UPDATE: This work is for a sanctioned agency pitch. Agency.com Communications Manager Dan Cordella tells us, “SUBWAY Restaurants SFAFT Group is currently conducting a search for a new interactive agency. They gave all participants, including Agency.com, the option to submit a short video of the team/company, which is a fairly standard procedure in an agency review process. Agency.com wanted to show how viral could work instead of just telling them about it in a video or written response.”
UPDATE II: And the blog.
NOTE: This version of the video has been sanitized with most of the original embarressing elements edited out.
