Now here’s the oldest tactic in the book: capitalizing on the new found fame of a former employee. With a shameless bluntness we’ve come to love, Cleveland-based agency Brokaw is begging us to hype their Olympic vitaminwater work by touting the fact Erik Proulx of Lemonade Movie fame used to work for the agency.
They want us to make mention so they can tweet Erik, saying, “See, you could work on vitaminwater . . . if you just come back to the Mistake on the Lake. Please. Please. Pretty Please, Proulx.”
Mistake on the Lake. Gotta love an agency that pokes fun of the fact it’s not a household name and not in a major city.
Anyway, here’s your mention, Brokaw. And it sounds like there’s a job waiting for you, Erik.
