Purportedly, this was created to sell something. What, we have no idea. Created by Traction and called Institute for Practical Underpants, the site goes the route of institutional professor as expert and has goofy little characters which introduce you to various styles of underpants.
After an elaborate tour of the underwear making process, the underwear-faced cartoon dude sums up saying the purpose of underwear is to “cover your ass and make your package look good…kind of like advertising.” All of which, yes – this does promote something – points to Traction’s website which proudly states it wants to get into your pants. In terms of agency new business effort, we have to admit, we’ve never seen anything like this before and we actually like it.
