Writing on his own weblog, Underscore Marketing President Tom Hespos outlines the many benefits an advertiser can realize by using weblogs as an advertising medium. Including recent client weblog advertising results, advice for media buyers on how to approach the exploration of weblogs and advice to weblog publishers on how best to position one’s weblog to advertisers, Hespos shares both his experience and excitement for this growing ad medium.
For those interested in the medium, a recently completed weblog readership study was conducted by BlogAds and is covered here.
