Fans attending this weekend’s NCAA Championship will be greeted on the downtown streets by a flame-adorned, vintage Cadillac limousine ejecting bright orange ping-pong balls emblazoned with the Web address www.zipatoni.com/yourehired. It’s all part of a promotion launched by St. Louis-based marketing agency Zipatoni to get its next big client over the Final Four weekend.
The “You’re Hired” promotion promises fans and passersby “100K, an open bar and the company car” to refer the agency to a legitimate, high revenue producing client. The agency is prepared to give one diligent, industrious, well-connected participant $100,000 and a “Night of Zipatoni Entertainment,” which includes a happy hour at the office bar and use of the Zipatoni limo. Zipatoni’s headquarters are located just a block away from the Edward Jones Dome, where the NCAA Final Four will take place.
