So there’s Wexley School for Girls, right? Why can’t there be another agency that is good at schooling? Enter San Francisco-based School of Thought. While in San Francisco for ad:tech last week, we stopped by the offices of School of Thought.
Founders Tom Geary and Joseph Newfield have had long and impressive advertising careers. Geary created Microsoft’s MsDewey campaign. Newfield, who’s done work for Visa, Shutterfly, Del Monte, 9Lives and others, spent ten years at Agency.com. We won’t hold that against him. He’s a nice guy. And he fed us lunch so we’re grateful and we enjoyed sharing old war stories.
The agency is out with a two minute promotional video in which they share their “required reading” in six lessons.
