Now here’s something you wouldn’t generally expect to read on Adrants. After all, we’re one half horny male ad slut, one half dystopian ad tyrant but when we were pointed to Amalgamated’s website as an example of advertising’s boys club hubris, we couldn’t leave it alone. Yea, the site’s been that way for a long time but we’re too busy looking at actual work to check out every agency’s site on a regular basis.
This site is so over-the-top, too-cool-for-school and testosterone-laden, it makes Mad Men look like an AWNY convention on steroids…uh…progesterone. Who do these guys think they are? Just check out the imagery on the site. Could it be any more packed with stereotypical pompousity? Even setting aside the quaintly anachronistic portrayal of men and women in the office, the whole things reeks of grandiloquent pretense.
Oh sure, it’s supposed to be a stylized representation of the workplace that is likely intended to be taken lightly or even as a joke but it just feels a wee bit too self important. And yes, they created Rap Cat and the Svedka Girl (which we liked) but just a tiny dose of humble humility could do these guys some good.
Oh fuck it. It’s an agency website. Why are we wasting our time with this?
