Agency Diversifies With Stake in Narragansett Beer

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OK so we trashed Gyro Worldwide for changing their name to Quaker City Mercentile but the agency is definitely onto something. We all know the ad industry is in a serious state of crash and burn. Spending is down. Layoffs are up. Agencies are dying.

What do smart investment advisers always tell you? Diversify. Yes, diversify. Don’t put all your eggs in one basket and that’s just what QCM is doing. It’s got a series of books. It’s produced films. It has a brand of rum, Sailor Jerry. And now the agency has taken a major stake in New England’s Narragansett Brewery. Yup. The agency is making beer now.

Of course being an ad agency. QCM has developed a new campiagn for the brand which includes collateral, surfboard and airplane banners, radio, TV and a line of ‘Gansett clothing. See the work here.

And additional part of the campaign is a petition to bring the brewery back to its roots. Originally brewed in Rhode Island, the beer is now brewed in Rochester. The petition aims to build support and solicit funding for a new brewery in the beer’s home state.

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Steve Hall

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