Here’s a couple on interesting pieces of work from Jung von Matt/Elbe. The first, for Mercedes Benz calls attention to the vehicle’s Pre-safe precrash system which works to automatically avoid accidents. The agency created projections which is placed on walls near hard to see corners which allowed drivers to see around the corner thereby helping to avoid potential collisions.
The second, for a local concert hall, the agency held a live concert…for cows. Yes. Why? Because apparently cows produce more milk when they listen to classical music. What does this have to do with a concert hall? Well, the agency introduced a brand of milk from these cows. The milk bottle labels contained information about the concert hall. It all seemed to work brilliantly giving the concert hall its most financially successful season ever.
